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Better

Targeting

IT’S THE SECRET KEY TO YOUR MARKETING

Better Targeting = Better Results

Digital marketing is now a science based on how well you can sort through the data to get the perfect message in front of the right customer.

Location Targeting

People’s physical behavior can illuminate a lot about their interests, intent to buy, lifestyle and more. Whether used as a contextual layer in identifying the right audience or as a stand-alone select, location matters.

Search Targeting

Search based audiences can illuminate serious buyers but search based marketing only delivers a link juxtaposed a dozen competitor products. Until now. We can pull search audiences and isolate them with our client’s products/services and deliver multiple impressions across multiple devices and platforms.

Criteria Targeting

Pulling devices based on the criteria that best illuminates actual buyers requires contextual data layering. Using only basic demographic information guarantees inefficiency and waste. Using hyper specificity criteria and assigning values to each will deliver far better results. With access to over 5 billion data points, we are only limited by our own creativity in audience identification.

TARGETING THAT WORKS

Our combination of location targeting, search targeting and criteria targeting is the winning formula you need to drive sales and reduce costs.

See What our clients say

Brett Pitzulo
Brett Pitzulo
2023-02-24
Trustindex verifies that the original source of the review is Google.
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Jordan Cobb
Jordan Cobb
2023-02-24
Trustindex verifies that the original source of the review is Google.
We have had a great experience working with Specificity and our campaigns are showing a positive ROI which no other company was able to do. Highly recommend!
Gerald Johnson
Gerald Johnson
2023-02-24
Trustindex verifies that the original source of the review is Google.
Proving industry-best services, strategies, and approaches to reach your target audience. Working directly with their team (Destiny in particular) has been easy and efficient. Their ability to remain agile and responsive during campaign shifts has made our partnership essential to our fundraising strategy. They’ve help us extend our reach and impact around the country.
Jeff Shirley
Jeff Shirley
2023-02-23
Trustindex verifies that the original source of the review is Google.
Specificity Delivers! They have helped many of our clients increase revenue through their various targeting capabilities. Specificity is a "must have" Digital Marketing resource to help you exceed your goals.
Will Oddis
Will Oddis
2023-02-22
Trustindex verifies that the original source of the review is Google.
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road. If you are willing to commit to his company and the processes that are involved you will achieve significant results. I can’t speak highly enough of Jason and his company.
Larry Taman
Larry Taman
2023-02-22
Trustindex verifies that the original source of the review is Google.
There is simply nothing else out there like Specificity! They are a digital marketer who helps any marketer from the largest brands to small businesses deliver marketing messages in a way that is most efficient and compelling. And here's the most interesting part, since the IOS update (followed by Android) that protects consumer privacy, I have not seen any digital marketer that comes close to doing what Specificity can do. If you are spending money on digital marketing and you are NOT using Specificity, you are falling behind and/or losing money.
tara brammer
tara brammer
2022-01-07
Trustindex verifies that the original source of the review is Google.
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