This is NOT your father's marketing.
There are no participation trophies in marketing.
None whatsoever.
People are buying products and services just like yours every single day. So your campaign either wins new customers or it loses them. That’s why talking to the exact right people is imperative. The way in which you identify your audience dictates the success of the campaign right out of the gate.
Specificity offers both the most granular targeting anywhere in digital marketing and the ad deployment tools guaranteed to drive results.
Meet Our Team
![130069561_10215236432344026_7281697826751315552_o (1) 130069561_10215236432344026_7281697826751315552_o (1)](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/130069561_10215236432344026_7281697826751315552_o-1-pl4smxph8egf29hrt5fimnxjjxxn527ekpvrusobds.jpg)
Jason Wood
Chief Executive Officer, CEO
![Kevin-Frisbie-1-e1646180844953-pl90173yj68qawueiyw1ie0kyii3vkkugsu91lzwjs Kevin-Frisbie-1-e1646180844953-pl90173yj68qawueiyw1ie0kyii3vkkugsu91lzwjs](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/Kevin-Frisbie-1-e1646180844953-pl90173yj68qawueiyw1ie0kyii3vkkugsu91lzwjs-q5xfv3j92mcx45vgrxv51ibsb264ashkb8szbqgozs.jpg)
Kevin Frisbie
Chief Revenue Officer, CRO
![William Anderson William Anderson](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/William-Anderson-scaled-pl25ylz9rypqo69z1dsqy8s3t74zfidzn2m51w8fc0.jpg)
William Anderson
Chief Operating Officer, COO
![IMG_3428 (1) IMG_3428 (1)](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/IMG_3428-1-scaled-e1646180975955-pl904m8s6m4uxtpt518zyy3lqnfk85xypxporgg3vk.jpg)
Mary Steele
Creative Director
![BC Headshot_02-06-2023 BC Headshot_02-06-2023](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/BC-Headshot_02-06-2023-q7dkebpwe9kyx9z7a59sy3qijmua0aud2s4pm76cgw.jpg)
Brittany Crawford
Director of Account Management & Client Success
![IMG_1560 IMG_1560](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/IMG_1560-1-q5xrwqesr96llzu28gvx804t10mgo6ry1qvvht12g0.jpg)
Mitch Frisbie
Director of Digital Strategy
![Specificity Headshot Destiny Rivers Specificity Headshot Destiny Rivers](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/Specificity-Headshot-Destiny-Rivers-scaled-pl25ylz9rypqo69z1dsqy8s3t74zfidzn2m51w8fc0.jpg)
Destiny Rivers
Account Manager
![IMG_0098 IMG_0098](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/IMG_0098-q2ucr1r2g45uwdc7njo02rkn6k5d8p3gzrjiosui74.jpg)
Rene Caldwell
Executive Assistant to the CEO
![James James](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/James-q2vp4pvbvudld9gsiw4ynrf0dxogqoelg8bbz8gexs.png)
James Allen
Digital Strategist
![MIKA MIKA](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/MIKA-q2vp6fwoewqiniyogmyc8brfld6oup8vorddnhwfj4.png)
Mika Parial
Graphic Design
![Stephanie-Reed-q5xf1hm8kn1bscq19891dwgpmrw969q8cwf6yjvwyo Stephanie-Reed-q5xf1hm8kn1bscq19891dwgpmrw969q8cwf6yjvwyo](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/Stephanie-Reed-q5xf1hm8kn1bscq19891dwgpmrw969q8cwf6yjvwyo-q5xfpzaun8kaal5c8td3cpz2u76jqcyge4cn43kmu8.jpg)
Stephanie Reed
Business Development
![NoellaTinkler-DSC_9743 NoellaTinkler-DSC_9743](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/NoellaTinkler-DSC_9743-q5xi0lc7b1niot5duiwohvhidbzw8ox6f0gxjl2zz4.jpg)
Noella Tinkler
Business Development
![Jerry-McGee2 Jerry-McGee2](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/Jerry-McGee2-q5xfgi3fqdl784wyl7vipm2r7bwb48bw37jdwnmjkw.jpg)
Jerry McGee
Business Development
![Facetune_04-05-2023-14-48-54 Facetune_04-05-2023-14-48-54](https://rebrand.specificityinc.com/wp-content/uploads/elementor/thumbs/Facetune_04-05-2023-14-48-54-q5zowdeqy13ilw7lj1a6i9kuyv3150neum8ncaihls.jpg)
Marc Cohn
Business Development