With Absolute Specificity is hosted by Specificity Inc. CEO, Jason Wood.
A rule- breaker in the marketing world, Jason offers his unfiltered thoughts on marketing strategies and trends in a podcast you won’t want to miss! He will be joined by an array of guests bringing even more truth bombs to the table! If you are a business owner or in the marketing space, hit subscribe!
LATEST EPISODE
Season 1 Episode 6
Greg Cummings, Founder of Power100. He explains how he and his team created an algorithm which ranks window and door companies and CEOs. This allows users to easily find the top-rated and most credible ones. Greg also shares the secret to their success: leading with heart and focusing on bridging gaps, not just making money. Tune in to this episode with Greg now.
Season 1 Episode 1 – Jeff Shirley
There is an art and science to brand marketing. It’s not just about choosing fonts and colors. Everything has a reason to it. And a lot of it is tied to the concept of specificity. Jeff Shirley knows this stuff from spending more than a decade as a marketer and brand strategist in companies like Kraft, Coca-Cola and Georgia Pacific. Now, Jeff is a Managing Partner at Brand Positioning Doctors a brand strategy firm that works with some of the top agencies in the country, dishing out some really innovative stuff in the branding and marketing space. You’re going to take away more than just a couple of a-ha moments from this conversation as Brand Positioning Doctors really delivers something very unique in the branding space. And Jeff articulates it very well in this conversation. Tune in and find out what that secret sauce is!
Season 1 Episode 2 – Brandon T. Adams
We all have powerful stories, but it is in sharing them that makes the most impact. Brandon T. Adams knows this to be true. As a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor, he has figured out the value of allowing companies and individuals to make their stories and messages heard. In this episode, he joins Jason A. Wood to share how he is bridging that gap between storytellers and listeners through video with his company, Rise and Record. Co-founded with his wife, Rise and Record encourages entrepreneurs and business owners to utilize video marketing every day. Brandon dives deep into content creation and marketing strategies and gives his thoughts on brand awareness, conversions, and value propositions. Full of great wisdom and advice, this conversation can guide you to share your stories and find the right people in the process.
Season 1 Episode 3 – Lisa Terzigni-Miller
Local businesses can only succeed if they have the full support of their local community. But with the rise of online shopping and big box retailers, more and more people are setting them aside. Lisa Terzigni-Miller refuses to bow to the harsh competition, and her perseverance is evident as one of the owners of the 75-year-old business Do-Cut. Joining Jason A. Wood, she explains how they are making a name for themselves by offering reliable customer service and genuine value. Lisa also discusses how they keep an outstanding marketing position by sticking to their old-school yet still efficient communication channels.
Season 1 Episode 4 – Kevin Harrington & Brandon T. Adams
In today’s ever-changing business landscape, it’s more important than ever to have a laser-sharp focus on your marketing strategy. In this episode, we sit down with Kevin Harrington and Brandon T. Adams to learn how they’re helping their clients succeed in the face of inflation, economic downturns, and big tech updates. Kevin is a serial entrepreneur, inventor of the Infomercial, a shark on Shark Tank, and has over $6 billion in sales, while Brandon is a media expert, founder of Accelerant Media Group, and 2X Emmy Award-Winning producer. Together, they dive deep into today’s business landscape and discuss its challenges and opportunities. They also emphasized the importance of specificity, how it is important for businesses to have a focused digital marketing strategy, with more personalized messaging and better targeting. Tune in to gain valuable insights and learn from two of the most successful business minds out there.
Season 1 Episode 5 – Josh Cohol
Youngstown Tile does two prongs of business. It does commercial build-outs and residential projects. In this episode, Josh Cohol, the owner of the company, takes pride in the quality of service his business provides and how it still drives people into the market. Many businesses were greatly affected by COVID, but Youngstown Tile remains in the market and benefits after the pandemic. Although inflation is still out of hand, Josh shares how his business stands amidst the increasing rates. Tune in to this episode with Josh now.
Season 1 Episode 6 – Greg Cummings
Greg Cummings, Founder of Power100. He explains how he and his team created an algorithm which ranks window and door companies and CEOs. This allows users to easily find the top-rated and most credible ones. Greg also shares the secret to their success: leading with heart and focusing on bridging gaps, not just making money. Tune in to this episode with Greg now.
