Know your audience but don’t know how to reach them?

That’s where we come in.

Specificity has the tech capabilities to cherry-pick consumers and drive your marketing campaign directly to them. We leverage a suite of digital tools to build customized marketing campaigns that drive real conversions.

Device ID Extraction

Specificity uses highly precise geotargeting to drop nets around specific locations and acquire the device IDs of people who visit them. This means that we can target customers who visit your business and/or customers who visit other businesses.

We then deploy a sophisticated marketing campaign directly to those customers’ mobile devices. No need for them to use certain apps or visit certain websites—your ads will show up no matter how they’re using their phone.

We can also gather historical device ID data from the past 12 months. If you want to target attendees at a previous event or conference, this is the way to do it.

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Location Targeting

With technology this good, we can zero in on a very small area so your impressions aren’t wasted on adjacent businesses or neighborhoods.

Search Targeting

Specificity can track consumers who search for certain terms and keywords, then capture their device IDs and market to them directly. No need to set up a search advertising campaign—this technology captures your audience no matter what search results they end up clicking on.
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Criteria Targeting

It’s not just about looking at what demographics are right for your products or services. It’s about understanding those personas and their behaviors on a more specific level.

Other Services

Conquest Data

We utilize highly-targeted data to market directly to the people who make up your ideal audience.

Big Data Email

We design beautiful emails that catch your prospects’ eye. Then we use cutting-edge tech to inbox those emails at high levels.

Lead Generation

We’ll put your sales team way ahead of the competition by delivering highly qualified leads right into your hands.

Website Design & Optimization

A pretty site alone won’t cut it anymore. We’ll build you a site that looks spectacular and drives conversions by showing visitors what they’re looking for quickly and efficiently.


The only place to be is at the top, and that’s where our experts in Search Engine Optimization will put you. We’ll make sure your prospects find you exactly when they need you.

Marketing Automation

Our software tracks lead engagement for immediate insights into a campaign’s performance. We’ll use those insights to make your campaign even smarter.

Retargeting/Display Ads

We’ll keep your name in front of prospects even when they’re not on your site. Retargeting keeps their interest piqued and their wallets close at hand.

Social Media Strategy

Specificity gathers powerful insights from the most popular social media platforms and uses them to deliver your message exactly where it needs to go.

Google Suite of Tools

As Certified Google Partners, we have a myriad of tools at our hands, such as Google Analytics, Google AdWords, Google AdSense, Google My Business, Google Tag Manager and more.