Big Tech & Social revenues are down precipitously.
In 2021, roughly 8 out of 10 dollars spent on marketing was spent in a digital space.
Apple’s App Tracking Transparency feature removed almost all the tracking ability from big tech/social by limiting advertiser access to Apple devices.
This means virtually all behavior and transactional data has gone by the wayside for Big Tech and Big Social
Companies are forced to hit broader audiences, which means more spend for the same or less results.
We took some proprietary technology, combined it with the partners left in the marketplace, maintaining serious data capabilities and created a strategy that became a complete work around Big Tech and Big Social.
An over reliance on Big Tech and Social has put marketing companies in a very precarious situation that we avoided completely with foresight.