Our combination of location targeting, search targeting and criteria targeting is the winning formula you need to drive sales and reduce costs.
With access to over 5 billion data points, we develop strategies for businesses that provide granular targeting and greater efficiency of the ad spend.
We can extract Device IDs as far as a year back versus only being able to target when present in the location.
Our polygon technology targeting is accurate down to three feet by three feet versus the smallest target being .8 miles.
We do not target any adjacent buildings or businesses that do not make sense for your audience.
We market to your audience for as long as we would like and not only while they are in the location.
Targeting an audience by demographics alone is insufficient in today’s society.
There are smaller segments that play a vital role in understanding your most likely consumer.
Device ID extraction also allows us to identify devices actively searching for similar products or services that your business provides.
Yes, people may see your business while they’re searching via search engines, but they’ve juxtaposed several of your competitors.
How do you stand out? Us.
Specificity has taken the best ad deployment tools in the digital marketing arena, added an arsenal of targeting mechanisms through relationships and buildout, paired it with cutting edge audience identification technology and delivers the most granular audience targeting and conversion strategy available anywhere. By doing things this way we remain nimble and able to plug and play as new tech hits the market and data acquisition laws evolve.
By starting with smarter data and audience segmentation, our ads are impactful to the audience with deployment within minutes. Not weeks, months or years.